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Pucho is a worldwide known advertising director from Argentina. He has worked all over the world. Driven by his strong vision, he takes pride in providing the best cinematographic visual narrative possible. Pucho began his career gaining unparalleled experience with world-renowned brands such as Coca-Cola, Ford, Nissan, Toyota, Fiat, Budweiser, Comcast and the list goes on. He then received 1 Gold Lion and a Golden Sun for his Coca-Cola work. The same work won 4 Platinum Pencils in Argentina and 1 Lion with Iconic. Not only that, Pucho received 6 Lions, 5 Golds in the Clio, 3 Silver and 1 Gold in London Festival, and 1 Silver in the London International Awards with Elfo for California Milk Processor Board while establishing his career. In addition to that, his music videos were acknowledged as the Best Music Video by Billboard, it also received a Grammy Award and an MTV Award as the Best Latin Music Video.